OK, before I dive into explaining this basic structure, let me ask you this:

What were you searching for that lead you to this article?

What did you type in the search box for this article to appear in the search results?

Was it along the lines of the title or subtitle of this article?
Or was it something else?

No matter what it was, your intent for searching for it was probably because you wanted some information on how to write a good article or blog, right? And that is exactly what everybody who is on the internet wants, information about the things that are important or relevant to them. So every search is inspired by wanting to find some useful information, right?

And to help your ideal client to not only find the information they are looking for with the right search words, but to also have the information presented in a way that suits them best, you will need to make sure your article is written in an organized way. This way your readers can attach themselves to written words and collect the required information easily.

This is why in this article, I’ll walk you through the basic structure of a well written article that works wonders for me and thousands of my clients & collegues. Plus I will share with you how to apply this the way that suits your needs best. So if you’re considering to start a new blog and you’re wondering where to start, then I’m sure this article will help you find some clarity.

What is the purpose of your article?

Before I walk you through the structure, I’d like to first address that at all times it is important for you to keep in mind that your intent for writing an article is to share useful information with your readers. Don’t try to write an article only with the focus on SEO and higher ranking, because unfortunately nowadays many entrepreneurs and bloggers fall for this approach that is based in fear-of-loss and so it doesn’t do their business or personal well being any good. Plus the content of their articles is usually not very informative at all, but although high ranking, full of empty words, which essentially makes their information useless. It’s good to learn about SEO and put it to use in your articles, but be sure to write something that you are an expert in (or at least know a lot about), stay in integrity and be transparent about your sources also! This way you help your readers to trust you and actually get the information they are looking for.

So now we’ve got that covered, let’s dive right into the main focus of this article: the basic structure.

All well structured articles consist of these 3 sections:

1. Introduction
2. Body text
3. Overview, Closing Words & Action Invitation

Introduction:

Before you dive into the main content, here you prepare your reader for what are you going to write about, what information you offer them in this article. And you answer the question why this is useful information for them.

And so, this section should be your highest priority! Because if it is not clear to your reader what the article is about and why this is relevant for them, they will leave. And although there is much more to know about how this affects your SEO, your searchability through search engines, for this basic article it’s enough know that it is important and deserves your highest priority.

Body text:

After knowing what your article has to offer, if they are inspired to read on, the reader will move onto this area. So here you share all the useful information you have with them.

Make sure that you:
√ keep it simple by using simple language
√ keep it to the point and clear
√ present the information well by using clarifying images, headings and bullet points where relevant. This way your readers can absorb and understand the information in a much better way than when you write a jumble of words in one massive block of text.

Overview, Closing Words & Action Invitation:

In this section you give an overview of the article. This helps your reader to remember the information better. Plus this section is the place for you to invite your reader to take the action you’d want them to take after reading the information you’ve shared.

It’s an opportunity for you to grow your contact list, get people to opt-in for one of your free resources or sell one or more of your products or services to them. And the more they click through, the better it is for your SEO as well.

So some examples of Click To Action invites are:
– to share the post
– leave a comment
– subscribe to your newsletter
– download a (free) resource
– visit one of your website pages
– book a call
– etc…

I hope this article has helped you to understand how this basic structure of an article can help you write better articles or blogs for your self or your business. Again, always use these sections: Introduction, Body, Overview, Closing Words & Action Invitation.

I’m pretty sure that if you apply this basic structure to all of your articles, you will find yourself writing better articles than you probably have so far. And the more you practice, you will eventually find yourself developing your own style and your own creative flow with it. And that is exactly what you need for your audience to recognise your vibe, your brand, right?

So, here is my invite for you now 😉

If you found this information helpful, then please share it with friends, family or colleagues. Anyone you know might benefit from this information as well.

Or if you’re considering to start a new blog and you’d love to have it match your brand & website fully, but you are not quite sure where to start, have a look at all the options I have for you as a brand- and webdesigner for purpose-driven entrepreneurs and see how a Showit website might just be what you are looking for and how I can help you create all this in the most effortless and joyful way possible.